Augmented Reality in Print Marketing
October 17, 2023 ⚊ 1 Min read ⚊ Views 79 ⚊ BUSINESS
Augmented reality is still new and an innovative technology. However, leading brands are already enjoying the full benefits of using Augmented Reality in Print Marketing. In 2021, the number of mobile AR users is expected to reach over 800 million and is forecast to grow to 1.73 billion by 2024.
Based on the increased uptake, we see brands like Hewlett Packard, Home Depot and Kinder leading the park when it comes to the use of augmented reality in print marketing. Shockingly, Only 1% of retailers are currently using AR or VR (Virtual Reality) in their customer buying experience. These brands have understood the potential of incorporating Augmented Reality in Print Marketing.
Tags: Augmented Reality in Print Marketing
