Gen Z: How to Market to This Financial Powerhouse – C-Suite Network
August 10, 2023 ⚊ 1 Min read ⚊ Views 36 ⚊ BUSINESS
Many aren’t yet old enough to vote, but Gen Z wields a mighty economic sword. Savvy brands are onto the reality that this new generation is becoming the developed world’s largest-ever generation of consumers. Market researchers have announced astonishingly high buying-power numbers for Gen Z — as in $143 billion in direct spending, with another
Tags: Financial Powerhouse
