How India’s Top Bank Hdfc Grew Engagement Rate By 30%
November 9, 2022 ⚊ 1 Min read ⚊ Views 93 ⚊ TECHWe gathered that the banking giant reeled under generic SMS/email communication templates leading to lower efficiency. Lack of micro insights at a persona level resulted in campaigns not performing effectively, resulting in poor customer engagement and conversion rates. And that’s where we intervened.
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