How Real Time Customer Experience Improves Retail’s Bottom Line – Martech Cube
May 9, 2023 ⚊ 1 Min read ⚊ Views 43 ⚊ TECH
For the retail industry, real-time customer experiences are becoming essential to ensure potential buyer’s needs are met. Companies that can deliver relevant and trusted experiences perform better, which is why many retailers are trying to level up their CX strategy. Our recent survey, 2022 State of the CDP Report, supports this sentiment. The report highlights companies are investing in Customer Data Platforms, or CDPs, to help deliver and scale Cx because they can help collect, unify, and deliver data in real-time.
Tags: best customer service experience, Customer Experien
