How To Get More Product Reviews On Amazon In 2022
November 21, 2022 ⚊ 1 Min read ⚊ Views 86 ⚊ BUSINESS
Other than just being a metric to boost the listing’s SEO ranking, positive Amazon product reviews directly influence the purchasing decisions of other buyers. According to a study by the Spiegel Research Centre, 95% of shoppers read reviews before making a purchase. The conversion rate also exponentially increases with the number of positive reviews for that product. How massive is this difference? A customer is 270% more likely to buy a product with 5 reviews than a product with zero reviews.
Clearly, Amazon product reviews play a massive role in the customer decision-making process. This is because product reviews are one of the best forms of social proof. From a psychological perspective, most consumers will look to the experiences of other customers to validate their decision. Nobody loves buyer’s remorse.
