Influence in Action: Your 2023 Marketing Guide!
September 5, 2023 ⚊ 1 Min read ⚊ Views 54 ⚊ BUSINESS
Influencer marketing has become a household term, thanks to platforms like Instagram Reels and YouTube shorts. Influencer – person/thing that influences another. Social media influencers are individuals who hold significant sway over their audience, often due to their niche expertise and gained trust. They are instrumental in brand promotion. Influencer marketing, where brands collaborate with these influencers, takes various forms, such as sponsoring a video for a flat fee, providing an affiliate link, and even just providing a free product in exchange for their giving feedback. There are different types of Influencers: Celebrity influencers (got to have a million followers on social media), Macro influencers(half a million and a million followers), Middle Influencer (50,000 and half a million followers.), Micro influencers( 10,000 to 50,000 followers.) and Nano influencers (1000 up to 10,000 followers)
