Interview With Ashleigh Cook, Svp Of Marketing At Rainfocus – Martech Cube
May 5, 2023 ⚊ 1 Min read ⚊ Views 57 ⚊ TECH
One of the main benefits of event unification is consolidating all information and data within a single source of truth. In doing so, event marketers gain a holistic view of all their events’ performances – and thereby, know how each one will impact their target audience during specific moments in their customer journey.
Tags: ABM, client marketing, demand generation, Digital Mar
