Martech Interview With Ricardas Montvila, Vice President
April 10, 2023 ⚊ 1 Min read ⚊ Views 58 ⚊ BUSINESS
1. Could you share a bit about yourself and your career before Mapp?
I always loved tech, but more importantly the human aspects of technology and how it impacts and changes the way people interact and make decisions. Human behavior is extremely difficult to predict or rationalize and in many ways, I think I find comfort in digital marketing, as it provides a degree of abstraction and a sense of feeling of understanding even when our assumptions about why people behave in certain ways are often flawed.
Tags: ad campaign, CDP platform, mark, Marketing Automation
