Press Release Writing Guidelines: 10 Examples

A good headline is a key element of any business press release. It should be attention-grabbing and communicate the key message of your release. The best way to know if yours is working well or not? Test it on others! If they don’t get what you’re trying to say, then try again with different words—and keep testing until you have something that resonates with people who aren’t in your industry or don’t know much about it yet.

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