Uniform Code for Pharmaceutical Marketing Practices UCPMP, 2024

March 15, 2024 ⚊ 1 Min read ⚊ Views 424 ⚊ NEWS

The Department of Pharmaceuticals has introduced the Uniform Code for Pharmaceutical Marketing Practices, which sets out clear guidelines for how pharmaceutical companies should market their products and engage with healthcare professionals. Ethical Marketing: The code mandates that marketing practices must prioritise patient welfare and evidence-based medicine. Transparency with Healthcare Professionals: There are strict guidelines on interactions with healthcare professionals, ensuring that these relationships do not influence medical decisions.

Read details: https://www.iasexam.com/uniform-code-for-pharmaceutical-marketing-practices-ucpmp-2024/

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